Tender & True Pet Food

Tender and True

A furry friend (or two) is one of the greatest joys in life, and we all want to be confident in giving them the absolute best life possible. So In 2014, Tender & True pioneered the first and only certified humanely raised pet food meeting USDA standards to be truly organic from farm to bowl. From the beginning, the producers of Tender & True set out to make pet food with no compromises…

“We believe in sourcing and supplying our own ingredients. So we know a thing or two about what goes into feeding your pets. Our long relationships with growers and fisheries means we’ve always pushed the possibilities of better ingredients and better price. We’re still proudly independently owned in the Midwest and we’re continuing to blaze a trail of firsts, setting new standards in the industry for quality, excellence and care. Better pet food from better ingredients, at a better price. That means a better life with your best friend.” – Tender & True Pet Food

Tender and True Pets

You can find a selection of high-quality dog and cat food on our newly upgraded Pet End Cap, featuring these products from Tender & True:

Tender & True Dry Kibble:

  • Grain-Free Chicken & Liver Recipe for Cats
  • Grain-Free Chicken & Liver Recipe for Dogs

Tender & True Canned Wet Food:

  • Chicken and Brown Rice for Dogs

To learn more about the benefits of purchasing organic food for your pet, visit the Tender & True website.

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