What makes Roots Hummus so different? It is the fountain from which eternal tastiness is spread! Their original hummus stands up to all the rest out there and towers over the flavor of a thousand stacked tubs of the conventional stuff. Once you’ve tried Roots Original, there’s no going back! Located in a small refrigerator near our produce section, we offer Roots Hummus in the following flavors: Original, Roasted Garlic, Spinach, Black Bean, Oil-Free, Hot Chipotle, Mango Sriracha, Thai Coconut and Roasted Red Pepper.
The Story
In the visionary soup that is Asheville, North Carolina, one man was – and continues to be – guided by a drive to harness the healing power of food. The place where he took his first stand in 2006 in the storage room of the Co-op on Haywood Road, which was an unlikely place in some respects. However, the people surrounding it were interested in food that was pure, delicious, and traceable. They were hungry for it.
And so it was in this space, armed with little more than a food processor and enough naiveté to persevere, Matt Parris created a little carry-out café, which sourced local meats and veggies, organic grains and dairy, and sauces and spreads that took most items on the menu to an 11. The name of the café was Roots.
As the cafe’s loyal customer base began to grow, so did requests for sides of Matt’s hummus. More and more hummus fanatics encouraged him to sell it by the pound, and he realized that there was something greater than just bean dip being produced in his 200 square foot kitchen — a connection between food and community was being nurtured, one sacred batch of hummus at a time.
Even today, Roots Hummus produces, packages, and ships everything they make out of their headquarters, located in Asheville’s River Arts District, and support Certified Living Wages for their staff. Community involvement is a part of the Roots core, and their local status as “The Microbrew of Hummus” is maintained not only by crafting artisan food for the masses, but also by feeding and bolstering the good people and businesses who’ve got their back. As Roots sustains their reputation, they evolve their operating practices to stay fresh, both literally and figuratively.
The Roots Foundation
The Roots Foundation builds outdoor learning centers for schools that enhance the lives of students and their communities through edible landscapes and garden-based education. The Roots Foundation was founded by Matt Parris, founder of Roots Hummus. Since 2006, Roots has been dedicated to creating pure food. There have been a lot of twist and turns in the road, but the guiding principle has always been to connect and heal people through the power of food. Through this medium, the vision of using the success of the business as a channel to connect people has never faded, and one result is the recent launch of The Roots Foundation. Roots Hummus has committed to a sustaining donation that will fund administrative expenses of the Roots Foundation, allowing for other donations to be dedicated more fully to their work.
