Equal Exchange works in partnership with PRAGOR, a progressive group of small-scale avocado farmers in Michoacán, Mexico. This region of Mexico is considered the avocado capital of the world. How incredible does that sound? However, powerful corporate interests have made it difficult for small-scale farmers to compete. In response, PRAGOR courageously organized and decided they would collectively control the entire process from growing to exporting. PRAGOR’s strength and perseverance is truly a lesson for anyone committed to working for change in the world.
A+ for Fair Trade Avocados
PRAGOR is composed of 20 producer members who each own an average of 10 acres of land, all 100% organic. Many of the members transitioned to organic 10 or more years ago, a revolutionary move at the time. On several of these farms reside the oldest Hass Avocado trees in the region, now 60 years old, still producing avocados. Despite the excitement each producer has for the future, a major challenge is finding trading partners who believe in their mission and will engage in the respectful and fair business relationship their members deserve.
Learn more about PRAGOR’s cooperative structure, how they handle avocado pricing and transportation, and meet the farmers who grow Equal Exchange avocados in this special post: Unpacking the Avocado Industry.
The Wonders of Avocado
In addition to the delightfully creamy texture and mild, pleasant taste of a ripe avocado, there are lots of health benefits to eating this source of healthy fats. In this article, 20 Reasons Why You Should Eat An Entire Avocado Everyday on NaturalLivingIdeas.com, we learn that avocados benefit humans (not dogs!) in many ways.
Why choose an avocado? Well, they are…
- Part of an anti-inflammation diet
- Helpful at regulating blood sugar
- A source of healthy fats
- Good for your eyesight
- Beneficial for hair, skin and nails
Beyond Avocado Toast
Avocado toast has got to be the trendiest meal around. Packed with good fat, fiber and vitamins and paired with whole-grain bread, it’s filling and healthy. Rather than the same combo every day, try some of these flavorful twists on avocado toast.